Free. Guided by the Companion. It ends on what to do next, not a gold star.
"I think I have a really great idea. My friends and my mum tell me it is great. Should I actually pursue it?"
Your friends and your mum are a biased panel
No deck, no signup gauntlet, no form to dread. Four things are enough to start: what it does, who it is for, the problem it solves, and the rough sector. Below that floor it will not fire the research, it will just ask you to say a little more.
The fourth field, the sector, is what lets the research aim, so the first pass does not waste time.
It interviews you only as far as it needs, then it goes and researches the rest. The questions it asks back are the ones a biased panel skips: who exactly signs, where the value actually lands, and whether you are the founder to build this.
Market questions it answers itself from research. It only asks you what only you can answer.
A multi-dimensional read with the evidence under every score, and an honest recommendation at the end.
Mesa applies a proven revenue management concept from airlines and hotels to a segment that has never had access to it: the independent urban restaurant. The core insight is strong and the analogy is tight.
Real Firmgrove output, sample idea. Every claim is checked by the Auditor. Based on model knowledge, not live web research.
It will not tell you your idea is brilliant to make you feel good, and it will not put a number on it. It shows you what an investor would see, and the cheapest next test to remove the biggest risk. The read is free, and it is yours to forward.
Free. Four things to start. The report ends on your next move.
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