For startups · The idea

Before you spend a euro, an honest read of your idea.

Free. Guided by the Companion. It ends on what to do next, not a gold star.

"I think I have a really great idea. My friends and my mum tell me it is great. Should I actually pursue it?"

Your friends and your mum are a biased panel

Real product · sample data
Idea evaluation, the free intro screen
What you tell it

Four things. Described like you would to a friend.

No deck, no signup gauntlet, no form to dread. Four things are enough to start: what it does, who it is for, the problem it solves, and the rough sector. Below that floor it will not fire the research, it will just ask you to say a little more.

The fourth field, the sector, is what lets the research aim, so the first pass does not waste time.

Real product · sample data
A sharp follow-up on diner demand, with the founder's answer
The questions it asks back

The questions a veteran asks that your mum never would.

It interviews you only as far as it needs, then it goes and researches the rest. The questions it asks back are the ones a biased panel skips: who exactly signs, where the value actually lands, and whether you are the founder to build this.

Market questions it answers itself from research. It only asks you what only you can answer.

The report

The opportunity read, forwardable to an investor.

A multi-dimensional read with the evidence under every score, and an honest recommendation at the end.

promising

A sharp, well-reasoned idea with a genuine white space and a founder who understands the problem from both sides of the table

Mesa applies a proven revenue management concept from airlines and hotels to a segment that has never had access to it: the independent urban restaurant. The core insight is strong and the analogy is tight.

See the full opportunity read

Real Firmgrove output, sample idea. Every claim is checked by the Auditor. Based on model knowledge, not live web research.

What the evaluation does not do.

It will not tell you your idea is brilliant to make you feel good, and it will not put a number on it. It shows you what an investor would see, and the cheapest next test to remove the biggest risk. The read is free, and it is yours to forward.

Stop asking your mum. Get the honest read.

Free. Four things to start. The report ends on your next move.

Run the free evaluation