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Real-time yield management for the independent restaurant. Airline revenue management, for the 40-cover bistro that could never afford it.
Independent restaurants lose 15-30% of covers to no-shows and off-peak troughs. Fixed costs do not fall on a slow night, and the table is as perishable as an airline seat.
When a table is about to sit empty, the restaurant pushes a time-boxed offer to a nearby pool of opted-in diners. Mesa handles the matching, the pricing and the booking.
Sits over TheFork, Google Reserve or the phone book. The restaurant sets the rules: how deep a discount, which slots, how many tables. The human is the sensor on day one.
15,000-25,000 digitally-ready independents in Madrid and Barcelona. Early SAM 15-45M euros a year in Iberia at 80-150 euros per venue per month; Western Europe multiplies it.
A small monthly base plus commission only on tables Mesa actually fills, so the owner's spend tracks their result and the main objection to a new tool disappears.
A single-neighbourhood pilot in Madrid: 8-12 restaurants, a hand-recruited pool of 500-1,000 diners, measured on show-up rate and month-two renewal.
Raising a pre-seed to run the Malasaña pilot and prove the two-sided loop: recruit the diner pool, onboard the first restaurants, and hit a repeatable show-up rate. Use of funds: one neighbourhood ops lead, the matching engine, and the opted-in pool.
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